With media adapting more rapidly than ever we wanted to gain the opinion of some amazing journalists all over the world to see how their are being affected by the growth of technology within their industries. We’re incredibly excited to unveil the interviews below, which give us more insight than we thought possible from some industry leaders and household names.
With a broad question, we left quite a wide remit for the individuals to respond…”How is technology influencing media globally?” The answer… “total and utter disruption!”
Who did we Interview ?
Martin Stanford Jake Basford Connie Guglielmo
Martin Stanford – Sky News Presenter
Martin Stanford is one of Sky News’ longest serving programme hosts, having started with the channel shortly after it launched. Martin joined Sky News in 1990 at the height of the Gulf War, and presented Sky News’ flagshipSky News at Ten and the Nine o’clock News before moving to Sky News Today.
In the autumn of 2014 he lead a new focus on programming for Sky News’ expanding portfolio of digital channels and outlets, hosting segments and programmes via the website, Apple TV and Roku set top boxes. He is the prime time presenter of the news summary that is seen on the website, on all the mobile phone apps and Sky News for iPad and hosts the news minute broadcast by the Pick TV Channel each evening. Presently he anchors a weekly discussion show about world affairs – the Sky News Debate.
What did Martin say?
The short answer is “total and utter disruption!”
The news business and the electronic news media have been particularly affected by a complete change in the way that news can be gathered and published accompanies by a dramatic change in how news is consumed.
For the consumer, there is now a huge variety of choice as to how they can get their news fix. They are no longer tied to the broadcasting schedules and even the 24-hour TV news model has been blown apart by social media networks— particularly Twitter. The “pull” technologies, where you can go and find your own kind of news has empowered consumers to read what they want when they want on almost any device. And where as this was to begin with mostly text, pictures followed soon after and now video is everywhere as broadband and mobile data speeds and capacity increases in an affordable way.
For the broadcasters, the challenge is to stay relevant. As with their newspaper colleagues, they have had to diversify and publish their news stories not just on radio…not just on television but also on a website and in mobile phone apps…so that they can reach an audience wherever and whenever they want to tune in.
Balancing this has been a revolution in news gathering– which has helped both news professionals and the non qualified would be journalist. Cameras have got smaller, can shoot better quality footage and are better connected. So camera crews can send video from almost anywhere on the globe. But that’s also true for the civilian too. “Citizen journalists” are disrupting the profession too. Who needs qualifications and training, when anyone with a smart phone can tell a story?
Jake Basford – Geek Editor VadaMagazine
Jake’s experience is mostly in the fields of media, PR and press, specifically within the third and LGBT sectors. At present, I work as the Media Coordinator and Fundraiser for a Castle Preservation Trust, and am the Geek Editor for Vada Magazine, as well as a freelance writer.
In Five years time, Jake would like to be living in London and working in a PR/press role full-time, maybe with a paid magazine column, and a cat. Possibly even a partner.
What did Jake say?
BEING A GEEK HAS NOT ONLY MOVED FROM BEING SOCIALLY TABOO TO POPULAR, IT HAS DRIVEN POP CULTURE FOR THE LAST TEN YEARS!! I mean, while everyone got het up about the space race, that quickly died down. When electronic music became a thing, it evolved and joined mainstream club, that is utilised by many popular artists. But name a TV show or film that has been release in the last ten years that DIDN’T have a geeky character. And at what other point in history were comic book films an actual sub-genre?
Connie Guglielmo – CNET News, Editor-In-Chief
What did Connie say?
Technology continues to change the way content is generated, distributed and consumed around the world.
We live in a 24/7 news cycle today, with stories and information passed on to consumers faster than ever before. That’s led content creators to rethink how they package and promote their work. As a result, we’ve seen media companies adopt new tech platforms including social, video and mobile channels to serve an audience that wants news and information when they want it, wherever they are, on whatever type of device they prefer.
At CNET, we’re always experimenting. We just launched Tech Today, a new app designed to help cut the clutter for consumer by delivering the 10 most important tech news, stories and opinions of the day, in one simple daily dose every morning. So while the news cycle never stops, expect media companies to continue to turn to technology and other innovative platforms as the demand for instant and constant information rises worldwide.
What do we think ?
Choice seems to be a driving force behind modern day media consumption. With everything ‘always on 24/7’ the news model has been ‘blown apart by social networks’. With broadcasters having to shift to match trends of how media is being consumed that is opening up a whole host of other platforms and devices to not only consume media but to activity grow communities within. With ‘news’ being more accessible and ‘citizen journalists’ being effectively every person with a camera can everyone with a smartphone be a story teller in waiting? With all these possible content creators big media companies are adapting to curate platforms that encourage these new content creators. New apps are being created to satisfy the need for hubs to host this content and places where communities evolve.
How will the world continue to evolve with new content messiah’s being created daily. Do we all witness 101 news stories every day by allow them to pass us by? Are the companies who would traditionally have held the keys to media being driven to respond to change over night? How are they and you going to keep up?
What’s coming next?